S — Specific: What do you want to achieve?
M — Measurable: How do you measure the result?
A — Attractive: Are you interested in achieving your goal?
R — Relevant: Does it seem worthwhile?
T — Time-based: What is a time limit for this goal?
Refresh the design of the application by redesigning the user experience and user interface.
Conducting UX-research and user testing at different stages of the project.